Hermès Le Carré Spring/Summer 2012 Ad Campaign with Coco Rocha

These breathtaking photos are posted by Coco Rocha herself on her Facebook. The campaign is a classic yet playful shoot that accentuates the extravagant scarf collection. Not sure if these are for an ad campaign or an editorial but she looks magnificent on every single shot. The Carré (scarves) are none less gorgeous. The new season's collection stay true to Le Carré Hermès timeless style with a balancing modern twist to it, incorporating patterns like polkadots, sea shell and floral prints.

I've always been a fan of Hermes scarves due to its high quality intricate patterns and material, and seeing Coco's pictures only make me loves them even more! Have you got a hand on these beauties?

Images courtesy of ohsococo, oliviaobsession