February 6, 2012

Chloé: Spring/Summer 2012 Campaign Ad

Initially, I thought Freja Beha Erichsen will be the new face of Chloé's Spring 2012 campaign. But against all the rumours, we found out that the just released Chloé ads are featuring Karmen Pedaru and Kate King, both wearing the exact same dresses as those worn by Freja and Arizona in other ads taken in Chateau Marmont, Los Angeles.

The photographs were shot by Glen Luchford, done in a studio with a simple setting, windswept hair, and what seems to be a giggle from Kate King. The imagery is really warm and beautiful.

This is what I mean. Freja and Arizona in Chloé. Some say that they're nailed for the campaign video, not the print version.

Images courtesy of modelinia, fashionista