February 9, 2012

Chanel Coco Mademoiselle Ads: The Superwoman Keira Knightley

I DIE for her British accent. Seriously.

This is the preview of Chanel's 2011 short movie ads, featuring Keira Knightley as the heroine waking up in nothing but Coco Mademoiselle perfume. The movie is shot by Pride & Prejudice and Atonement director Joe Wright in Parisian streets.  Ms Keira is stunningly beautiful and skinny, as always. And I really adore her androgynous look at some moments in the clip.

"It begins as a story about the male gaze, but becomes about the female gaze. The idea is the artifice of projected sexuality," said Wright. Does that mean Coco is suited for strong-willed females with a hypersexuality tendency?

I'm not particularly impressed with the finished ads, but judge it for yourself.